via sfgate.com
Umami means "deliciousness" in Japanese, doesn't it? And this word is being exported via Kikkoman's, and now the SF Marina district... And my favorite Pho in the city is at a place called 'Yummy Yummy'. There's that salad place called 'beautifull' in Laurel Heights and the Inner Sunset. What's next for naming a restaurant after an adjective? A burger joint called 'Bovine'?
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